Mayralee Martinez
Apr 21 15 min read

Getting to Know: Destinee Day-Cassidy, Head of Marketing

Getting to Know: Destinee Day-Cassidy, Head of Marketing
6:14

Tell us about yourself

 

I'm from KCMO. I spent most of my summers in southwestern Missouri camping and enjoying lake life. I wakeboard, barefoot, and snow ski. I love geeking out on Marvel and DC Comics, and Star Wars. I love binge-watching TV shows. In fact, I met my husband on the set of a TV show. He was the double for the main character and I was editing the show on set. We struck up a casual conversation about bricks and we never looked back. I spent 8 years in NYC and we have just moved to Bentonville, AR. Most of all, I love traveling with my husband. We have been to Paris, Rome, Barcelona, Florence, Ireland, Cabo, Belize, and Grand Cayman. I also really love cooking and foodie culture. We focus on that when we travel. Most of my free time is spent growing my dog Rudy's Instagram channel. Shameless link: @Rudy_the_Irish_Setter Lastly, GO CHIEFS!

 
Destinee Paris
 
 

How did you get started in your career?

I became very interested in video production in junior high school and continued that passion through to college. I went to the University of Missouri for my bachelor's degree. After graduating I moved to NYC to work in film and television. I ended up taking a job at Molloy College on Long Island to have a normal work/life schedule. It ended up becoming one of the greatest opportunities of my life. I learned so much from my colleagues there and had the opportunity to mentor students within the media organization. My colleagues and I won a Telly Award for our documentary on Media Archaeology. I was encouraged by my boss to get my MBA in Marketing. After that, I pivoted to social media marketing and paid advertising. During COVID I took a remote position for a KC-based company that was building an ISP. I was there for a year. I ended up having a conversation with a friend about career goals and he introduced me to Parker.  

Destinee MolloyLife Telly
 
 

Who has been your biggest inspiration?

 

I have a few answers to this question.

My parents inspire me. They have taught me the value of hard work and how that can impact your life.

 
Destinee Family Wedding
 
 

My husband inspires me every day. He is literally an idea machine. He never stops being creative and thinking of something new. I know I can always go to him when I feel stuck.

 
Destinee and her husband JP
 
 

Finally, I’m inspired by Julia Child. I admire her never-ending passion to learn. She never gave up on her goals. She had a massive pivot later in life and was unafraid. Whenever I worry about something I re-read her book “My Life in France.” I even made a pilgrimage to her kitchen in the Smithsonian.

 
Destinee Julia Child Kitchen
 
 

What is the best part of your job?

I love building this from the ground up, getting to be creative, and working with everyone here at Finotta. I have the opportunity to learn and I don't plan on taking that for granted.

What are you passionate about?

On the personal side: I am passionate about travel, spending time with my family and friends, and cooking. I've taken some deep dives down on true crime and Princess Diana conspiracies.

On the professional side: I am passionate about building creative teams. I'm so proud of my past students' success. I love being able to help someone on my team hit their goals and succeed on their terms.

Destinee JP Versailles
 
 
 
Destinee Barcelona
 
 
 
Destinee Molloy Rome
 
 
 What is the most challenging part of your job?
 

Making it happen with limited resources. I'm also new to the fintech industry, so I had to put in the work early to learn something entirely new.

 
How do you think we can improve positive work cultures in the fintech industry?
 

Again, I'm new to fintech, so I'm not sure about that, but I can talk about positive work cultures in general. I've had a lot of experience from film to my current position. I think finding an organization that aligns with your goals is the first step. But really as a manager, it is about truly supporting your people, being transparent with them, and holding yourself accountable. Trust is truly paramount amid the Great Resignation and employees hold all the cards. Culture falls apart with middle managers. True transparency is the key, and it is HARD.

 
What advice would you give someone who is starting their career in your field?
 

First off, I do NOT believe in the concept of a dream job. I think a lot of people get trapped in the idea of the “dream job” and set themselves up for expectations that are never met. For example, you could end up working at your dream company, but be let down by the culture and the people that work there. I can’t tell you how many times that has happened.

But mostly, my path is not linear, and I could not have planned out the course I ended up taking. However, my advice is to learn as much as you can about your field. Take all the free certifications you can get. Create the content on your own. LEARN ABOUT THE ALGORITHMS! Please! This will help you get far.
 

Take the time for yourself to learn your own emotional intelligence. It is only bullsh*t when you don't start with yourself. Wisdom starts when you know yourself. It greatly impacts how you treat people around you and can help you process hard information.

 
Destinee JP Rudy
 
 
 What resources would you recommend?
 

Hubspot Academy

 

Later's Blog

 

Gary Vee (I kinda hate that I said that, but he is right most of the time.)

 

Social Media Examiner

 

Anything from Brene Brown

 

MasterClass

 
 
 

Books:

 

From Good to Great by Jim Collins

 

Lincoln on Leadership by Donald Phillips

 

Never Split the Difference by Chris Voss

 

Jab, Jab, Jab, Right Hook by Gary Vee

 

Start with Why, Simon Sinek

 

Leaders Eat Last, Simon Sinek

 

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney by Lee Cockerell

 
 
 

Non-Business Books: (Because you never know where you will get inspiration.)

 

The Dresden Files by Jim Butcher

 

Harry Potter series by J.K. Rowling

 

Shadow of the Wind series by Carlos Ruiz Zafon

 
 
 

Currently reading: The Witcher series by Andrzej Sapkowski

 

What are some rules you live by?

The best lack conviction, while the worst are full of passionate intensity.

 

-William Bulter Yeats

 
 
 

I believe that all anyone really wants in life is to sit in peace and eat a sandwich.

 

-Liz Lemon, aka Tina Fey

 
 
 

Expectation is the root of all heartache.

 

-William Shakespeare

 
 
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