This vision drives Finotta, and the key to unlocking it lies in financial literacy. In the pandemic era, remote work, the great resignation, and rapid economic changes have all contributed to making financial literacy an essential aspect of education and everyday life.
Financial literacy is the foundation of financial equality, and being able to provide it starts with understanding your customers' needs. But how can you determine if your customers are financially literate? How can you easily gauge their knowledge of retirement planning, home buying, insurance needs, and basic financial management skills?
To bridge this gap, Finotta recommends several solutions:
Leverage our expertise: At Finotta, we are committed to sharing our financial knowledge with customers, helping them navigate the complexities of financial planning and management. That’s why our Personified Platform gives your digital banking channel the ability to deliver daily, automated and personalized financial guidance and education directly to your customers.
Provide online financial literacy quizzes: Encourage customers to assess their financial literacy by taking online quizzes. Here are a few recommended resources:
Synchrony Bank's Financial Literacy Quiz: https://www.synchronybank.com/blog/are-you-financially-literate-quiz/
Business Insider's Millennial Financial Literacy Test: https://www.businessinsider.com/not-all-millennials-are-financially-literate-pass-this-test-2019-4
Interact's How Financially Literate Are You? Quiz: https://www.tryinteract.com/quiz/how-financially-literate-are-you/
Encourage early education through apps like Zogo Finance: Introduce financial education at a young age with engaging applications that make learning fun and accessible for kids. Visit Zogo Finance's website at ZogoFinance.com for more information.
Empowering customers with the right financial literacy tools makes your FI’s services more accessible. In turn, customers with a better understanding of their finances will make more informed decisions and utilize your services more effectively.
Finotta's commitment to increasing financial literacy is unwavering, and our vision goes beyond providing excellent financial services. We strive to create a world where financial equality is accessible to everyone, and we firmly believe that education is the key to unlocking this potential.
Together, we can build a financially literate society and pave the way for a brighter, more equitable future. Join us in making financial literacy and equality a reality for all by easily transforming your digital banking channel with Personified.